Respect

Marcus A. Clarke August 27, 2015

Strong Co - Sign

BRONZE

CANNES

LIONS

MARCIA GETS HUNGRY

MARS CHOCOLATE NORTH AMERICA

BBDO NEW YORK

2015

PROMO AND ACTIVATION

USE OF PROMO & ACTIVATION

USE OF PRINT OR STANDARD OUTDOOR IN A PROMOTIONAL CAMPAIGN

Entered by: BBDO NEW YORK

"Know How" is not a documentary nor is it fiction. It’s a new hybrid approach for using film to create social change. Instead of professional screenwriters and actors, these stories are written and performed by a cast of ordinary foster care youth, and their performances are powerful, moving, and eye-opening. "Know How" is a musical that brings authentic voices and unseen stories to the screen. It's a bit of a cross between "The Wire" and "Glee," but not really. And it really aims at driving social change.
- INDIEWIRE -